Fraunhofer Society participates in external start-up companies that Duisburg company of mifitto GmbH offers an individual and precise fitting advice for online shopping of footwear, which avoids unnecessary returns. The technology of the foot measurements and the dimensions of the shoes are exactly measured and matched, was developed in cooperation with the Fraunhofer Institute for integrated circuits IIS. In October, the Fraunhofer Society participated in the mifi tto GmbH. The Fraunhofer Society supports not only companies from its own ranks, but encourages those who use Fraunhofer technology. To buy shoes online, is now as easy as ever.
Large online mail order houses offer a huge selection of shoes, which easily can be filtered according to different categories such as color, brand and size. But just when the shoe size of the shipping trade reaching its limits. Everybody knows it: fail shoes of different manufacturers differ greatly. Can a shoe size at a manufacturers fit, be too small for the other. The consequence of this is that customers order not only the size of a model, but two or three to choose from.
The disappointment of customers is large, if no matching shoes with despite. And also the retailer is dissatisfied with this type of fitting, because this not only extra work incurred. Returns are the great challenge of e-commerce, which give the companies up to now high cost,”explains the need for a reliable size recommendation for online shipping co-founder Thomas Harmes. Size advice the customer can bypass more selective with his orders. This saves not only costs, but also positively affects the environment. Discharge of transport routes and the resulting reduction of in CO2 emissions can be significantly reduced when the customers order only shoes and clothing that fits them,”are sure the founders Dominic Kohler and Dominik Lessel. Fraunhofer-Gesellschaft in in external start-up Fraunhofer venture primarily supports spin-offs from the Fraunhofer institutes and advises them on start-up and financing issues.