The image of the leader satisfies the double desire of the follower of if submitting to the authority and being proper it the authority. All the devices standard of the agitators are projected in agreement with the line of the exposition for Freud of what later it became the basic structure of the demagogy fascist, the technique of the personalization, and the idea of the great common man; (it seems until we are speaking of Squid) repressive igualitarismo on the contrary of the true equality for the abolition of the repression. ' ' Of this form thus the call psychology of the fascism widely is generated by manipulation. Exactly today the members of a group need the illusion of that are equally loved and of form joust for its leader, but the leader do not need to love plus nobody it it can absolutely be narcisista, autoconfiante and independente' '. Appearing as the superman of Nietzsche, ' ' especially between the calls men superiores' ' Nietzsche, 1906-1968: 463-464 the leader must at the same time carry through the miracle to appear as a common person. The superman must still resemble the follower and must appear as its ' ' ampliao' '. In agreement with this one of the basic devices of the propaganda personalized fascist it is the concept of ' ' great common man, somebody that suggests as much onipotncia, force and power, how much the idea of that is only one of rapazes' ' , healthful, a simple mortal, a common man. The psychological ambivalence helps a social miracle if to carry through.
Thus the identification of the mass with Luiz Incio Lula da Silva happens. It an equal a me, but at the same time possessed of being able and authority, capable to be my leader, my protector. Being thus I government through it, my equal one.