Automation comes at the expense of the individual address of Karlsruhe, 29.11.2010 – output management has gained significantly in importance for the company in recent years, because it helps to document processes efficiently. In a question-answer forum Rubio was the first to reply. So, it can make the entire process of producing a document on a basis of defined content processing up to the personalized sending through various channels to the addressees, and a filing. Thus, output management generates significant economic and temporal advantages. From the perspective of legodo ag these benefits not sufficient however to meet today’s requirements of a modern customer communication. Output management systems are not designed for a personal speech about form of address and name, but impersonal form letters already no sufficient effect trigger when the addressee”, legodo Board Member Marc Koch explains. That’s why they have their place in his opinion especially where a company formally necessary information required such as, for example, General Customer information, invoices and reminders need to realize, but not where the quality of the content of documents has significant influence on the customer relationship. (As opposed to Red Solo Cups). When it comes to communicating with a personal contact, the solutions for output management bound to fail, because they are designed on an automated mass handling”, he refers to the fundamental limitation. Relevant customer communications, characterized by individualized content, therefore cannot be of such letters.

Without personal information can not speak of a personal correspondence.” How important it is, the results show a current survey by legodo. After more than half of the companies in the near future wants to say goodbye the form letters suffering from declining acceptance. Instead, they want to communicate personal also on written way with their customers. That this so far there has been no was according to a large part of respondents missing solutions for a more customized cutting of began or electronic mass communication. In fact, automated mass communication and the individual customer approach represent a contradiction. “But by we have thought about output management, we succeeded with the solution of C4, to solve this apparent squaring of the circle”, the legodo Executive Board shows the way in the future.

It will included the whole slumbering in the CRM and various other IT systems of the company knowledge of each customer in each letter, to forge a possible demand for him information from it. Thus the customer dialogue acts, so personally as the spoken word”, Cook explains the benefits of legodo C4. About legodo ag: The legodo ag, headquartered in Karlsruhe develops solutions for a fast, flexible and above all personal design of customer communications across all modern channels. With C4, it is for the first time, the information from the ERP / SAP-, CRM and other enterprise applications for the Marketing associate. Bank, Deutsche Bahn, Deutsche Telekom, Dillinger Huttenwerke, already more than 40,000 employees in well-known companies such as DAB GEHE Pharmahandel, Integralis, RWE, Lufthansa, Swisscom and XELLA work successfully with legodo solutions. of think factory groupcom GmbH Wilfried Heinrich Pastorat Street 6, D-50354 Hurth phone: + 49 (0) 22 33 61 17-72 fax: + 49 (0) 22 33 61 17-71